About Our Company
“Some nights are remembered for the music, some for the company, but the best ones stay with you because of how they made you feel. That feeling is where Bittersweet begins.”
In just four years, Bittersweet has grown into one of India’s most trusted names in the beverage and hospitality space. Co-founded by Sanchayan Jana and Divyanshu Mishra, the company has set a new standard for how people come together to celebrate. From weddings that span days and music festivals that light up cities to corporate nights that spark connections, as well as bar programs and advocacy that are shaping India’s drinking culture, what Bittersweet creates goes beyond an event. It is an experience that stays with people long after the glasses are cleared.
Bittersweet has never looked at a bar as just a counter for pouring drinks. To them, it is a stage where craft meets candor, honesty is served neat, and connection rises between people who might have otherwise stayed strangers.
That is the energy they bring to every project, with detail that can be seen, transparency that can be felt, and a sense of togetherness that transforms a crowd into a community, creating memories that linger far beyond the last toast.
Bittersweet does not do templates. Every bar is built like a conversation which is unique, responsive, and alive. A wedding bar becomes the backdrop for family stories. A product launch becomes a chance to spark dialogue around a brand.
A festival becomes a memory people will carry home in more than just photos.
They don’t just build bars. They build what people belong to.
Looking Ahead
Bittersweet is only getting started. The next few years will see the company stepping into new cities, deepening its footprint in the wedding world, and taking its voice to an international stage. Somewhere along the way, they might even build a bar of their own, not for the sake of a name on the door, but for the nights that deserve a place to belong. Because at Bittersweet, silence is never on the menu. They believe in serving dialogue; voices that rise, connect, and create stories no one forgets.
SANCHAYAN JANA
Sanchayan Jana is a commanding force in India’s hospitality landscape. As Founder and CEO of Bittersweet, he has built one of the country’s leading names in beverage and event hospitality. With over 12 years of experience across India’s top hotels and bars, he has shaped Bittersweet into a brand that’s ambitious in scale, uncompromising in detail, and unforgettable in execution.
Named one of Entrepreneurs Today’s 35 Under 35, Sanchayan is known for delivering projects that are polished, powerful, and just daring enough to leave a mark.
A nationally recognized mixologist, he won the Beluga Signature Bartending Competition in 2019, earned Gold and Silver at the Mixology Flair Camp in 2018 and 2019, and was crowned Glenfiddich Most Experimental Bartender in 2018. That same year, he was also a finalist at Bacardi Legacy India.
For Sanchayan, growth is about building lasting value rather than chasing the spotlight. Bittersweet has already become a trusted name in hospitality and beverage catering but the vision extends much further.
DIVYANSHU MISHRA
In just six years, Divyanshu Mishra has become one of India’s most trusted names in the beverage industry. A cocktail connoisseur with sharp instincts, his experience with global icons like Stranger & Sons and Campari shaped his understanding of what truly resonates with the Indian market. As COO of Bittersweet, he ensures every idea moves from paper to powerful execution.
Starting at ITC Hotels, Divyanshu mastered guest experiences before moving into brand roles with world renowned spirits. These years sharpened his ability to read markets and craft standout bar programs. Co-founding Bittersweet was a natural next step, built on a deep bond with Sanchayan Jana and a shared vision for something meaningful.
Divyanshu believes excellence lies in doing what hasn’t been done and doing it exceptionally well. Known for clarity and fresh thinking, he brings a focused, less is more approach to every project.
At Bittersweet, he leads operations, drives growth, and builds relationships that last. With newer cities on the horizon and long term goals in place, the journey has only just begun.
