In just four years, Bittersweet has grown into one of India’s most trusted names in the beverage and hospitality space. Co-founded by Sanchayan Jana and Divyanshu Mishra, the company has set a new standard for how people come together to celebrate. From weddings that span days and music festivals that light up cities to corporate nights that spark connections, as well as bar programs and advocacy that are shaping India’s drinking culture, what Bittersweet creates goes beyond an event. It is an experience that stays with people long after the glasses are cleared.
Bittersweet has never looked at a bar as just a counter for pouring drinks. To them, it is a stage where craft meets candor, honesty is served neat, and connection rises between people who might have otherwise stayed strangers.
That is the energy they bring to every project, with detail that can be seen, transparency that can be felt, and a sense of togetherness that transforms a crowd into a community, creating memories that linger far beyond the last toast.
Bittersweet does not do templates. Every bar is built like a conversation which is unique, responsive, and alive. A wedding bar becomes the backdrop for family stories. A product launch becomes a chance to spark dialogue around a brand.
A festival becomes a memory people will carry home in more than just photos.
They don’t just build bars. They build what people belong to.